Yami Gautam Dhar Talks About Extortion In The Industry Ahead of Dhurandhar Release –

Yami Gautam Dhar Talks About Extortion In Industry:

Bollywood actress Yami Gautam Dhar, the wife of film maker Aditya Dhar, has shared a long note on extortion in the industry ahead of Dhurandhar's theatrical release tomorrow.  She said that this trend of giving money for the marketing of the film will kill the cinema in the coming time. Have a look at her note below:

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There is something I've been wanting to express for really long, I feel today is that day & I must. This so-called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created or else ‘they’ will continuously write negative things (even before the film is released), until you pay ‘them’ money feels nothing but kind of extortion. Just because this arrangement is accessible to anyone- whether to ‘hype’ a film or spread negativity against another actor/a film is a plague that is going to affect the future of our industry in a big way.

Unfortunately if anyone feels- it’s harmless & let’s do it because it’s the new ‘normal’, is mistaken. This monster of a ‘trend’ is eventually going to bite everyone.

If truth is exposed about a million things under the garb of who & what ‘success’ is over the past 5 years esp , unfortunately it’s not going to be a pretty picture for many.

In South no one can dare do such things because the industry stands united on a lot of fronts. I urge our esteemed producers, directors & actors to come together in order to arrest this termite of a culture at this stage itself & discourage it. I say this as a wife of an extremely honest man who has given everything to this film with his undying hard-work, vision & grit along with his team to create something  that I know India shall be proud of.

I say this as a deeply concerned member of the fraternity who, like many other industry professionals, wishes to see Indian cinema blossom with its best potential & not the other way around.

Lets not kill the joy of film making & presenting it to the world & letting the audience decide what they feel.

We need to protect our industry environment.

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