2018 is turning out to be eventful for John Abraham, what with Parmanu – The Story of Pokhran turning out to be a very good success despite all sorts of troubles that it faced en route release. Now in just 10 days from now his Satyameva Jayate would be arriving on the big screen as well.
“The difference though is that John had less than two weeks to market and promote Parmanu – The Story of Pokhran due to legal issues involved. On the other hand Satyameva Jayate has seen a full fledged campaign going for it during last few weeks due to which there has been no issue whatsoever when it comes to creating very good awareness, buzz and hype. There is nothing to complain whatsoever as the Milap Zaveri directed film is finding a good platform for itself to build upon and further consolidate,” says an insider.
The makers [T-Series, Emmay Entertainment] have gone all out to ensure that Satyameva Jayate finds its own standing this Independence Day despite an arrival alongside Akshay Kumar‘s biggie Gold.
“If the theatrical promo was good enough to captivate audience attention, what has taken the film to the next level is the manner in which ‘Dilbar’ has turned out to be a huge chartbuster. The item number picturised on Nora Fatehi is bound to set the single screens on fire when it arrives in the film’s narrative,” an observer comments, “When it comes to a hardcore action film, a dance number like this goes a long way in enticing audiences, especially the masses. ‘Dilbar’ has more than just done its job and now it is the final product that is going to do the talking.”
As for John Abraham, he has an able companion in the form of Manoj Bajpayee who comes with credentials of his own, something that is set to make Satyameva Jayate even bigger. With everything going just right for the film and further ammunition waiting to be unleashed in next few days, Satyameva Jayate is set for a good opening once it arrives on 15th August.