The IIFA ceremony, held in the last week of June, had a segment dedicated to late actress Sridevi, who passed away on February 24, 2018 and while the video tribute was appreciated by many, it has now landed IIFA in trouble after a YouTuber claimed that the video was made by her and stolen by IIFA.
In a long Facebook post, Saba Arif wrote, “It’s so heartbreaking when something you’ve worked on gets ripped off and passed off as someone else’s work. I just happened to turn on the TV to watch the IIFA awards last night and I got the rude shock of having MY video played on the show without my permission!
To see the entire film fraternity tearing up after having watched the video that I made might have been the biggest privilege of my career, if it hadn’t been for the fact that they didn’t acknowledge me at all for having made it.
Way to go IIFA Awards COLORS TV Wizcraft International Entertainment Pvt. Ltd. Thanks so much for stealing my #Sridevi tribute video at the #IIFA2018 awards.
Your laziness, lack of scruples, and incompetence shines through. Just goes to show how sincere your tribute was, after all.”
Saba also shared the video that she had made… watch it below!