Will The Current Controversy Help Abhay Deol’s ‘One by Two’?

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Question of the day

Will the current controversy help Abhay Deol’s ‘One by Two’? [Kripa – Mumbai]

Any publicity is good publicity. In fact had the music seen a regular release, the kind of buzz that has been created for One by Two may not has been as good as it is today when Abhay Deol has made his displeasure clear about his soundtrack not making it to the stands.

The key now lies in the momentum being sustained. Somehow it seems that this isn’t the end of what one is hearing on the controversy. If Abhay and his team ensure that in next 15 days this controversy continues to be in circulation, his One by Two can have a reasonable shot at the box office. Meanwhile he would have to keep plugging in tidbits real worth of the film as well so that all controversy doesn’t disappear in thin air.

After all, any controversy – the biggest of them all too – can still be just an enabler, and not a driver.

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Joginder Tuteja [email protected]tutejajoginder