Will 'Krrish' Avoid 'Besharam' Mistake?

It is an agreed fact that songs have a major role to play in its ultimate acceptance amongst the audience. However, it is all the more surprising when writing is clear on the wall, as far as reception to the music is concerned, and filmmakers still continue to hammer it down the throat of an audience. This happened as recent as last big release 'Besharam' and now (unfortunately) no change in strategy has been put together for 'Krrish 3', despite response to it's music being abysmal.

"It is surprising how Roshans are continuing to promote one song after another when right from the very beginning of music promotion, audience had given it's Thumbs Down," a filmmaker questions on condition of anonymity, "It is a normal practice to release your best song at the very kick-start. However 'Raghupati Raghav Raja Ram' was totally panned. Still, one continues to see one song after another arriving online and on television."

This was evidenced earlier in case of 'Besharam' as well when immediately after the arrival of its first song, the music was severely criticised. With hardly any positive feedback coming its way, there were close to half a dozen more songs unleashed in weeks to follow.

"In the process, the real content of the film, or the lack of it, was totally lost," quips an observer, "Ok, agreed that it was perhaps a requirement since the film by itself didn't have anything substantial to offer and hence music was the only way 'Besharam' could have been promoted, either for good or for worse. But why does 'Krrish 3' have to rely so much on music? After all, with Rakesh Roshan as the director, one can definitely expect good content."

The argument does hold good, since Roshan Sr. is the only filmmaker who has not just evolved as a storyteller with every passing year but often re-invented the way Bollywood films have reached out to the audience. With the kind of repertoire of films that he holds as a director, it could well be a matter of envy for not just his peers but the ones who are churning out countless 100 crore affairs.

"It would be so much good if the talkie promos start making their presence felt now," a Trade Guru suggests, "It is understandable that music holds a major stake in a film's promotion and that is required too. However, added focus on what 'Krrish 3' really stands for, it's storyline and characters would leave a far better impression amongst viewers and excite them enough before the film releases on 1st November. Once the film turns into a hit, the songs would anyways follow suit. However, let that be the 'follower' and not the 'leading' factor for the film's promotion."

Last one heard, Roshans have indeed throwing talkie promos of 20-30 seconds each. Well, good strategy at work here.