SS Rajamouli and Mahesh Babu's Varanasi Streaming Rights Looking At A Record ₹1000 Crore Deal -

Varanasi Looking at a Record Deal:

SS Rajamouli, the director behind blockbuster hits like Baahubali and RRR, is back with his next magnum opus, Varanasi, set to release in 2027. The film stars Telugu superstar Mahesh Babu, Malayalam actor Prithviraj Sukumaran, and Priyanka Chopra in key roles. Even though the film is still over a year away from its theatrical release, anticipation around Varanasi is already high.

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The excitement isn’t just about the star-studded cast; Rajamouli’s name alone carries enormous global weight. Following the unprecedented success of RRR, which won an Oscar and made waves internationally, OTT platforms are reportedly in a bidding war to acquire the film’s digital streaming rights.

According to Hindustan Times, Varanasi is currently one of the most sought-after properties in the global streaming market. Rajamouli’s earlier success with Baahubali 2, which earned over $62 million overseas, has cemented his reputation as a director with worldwide appeal. Industry insiders suggest that the streaming rights for Varanasi could fetch as much as ₹1000 crore, a figure comparable to some major Hollywood releases.

If the deal goes through, it would mark a new milestone for pre-release revenue from digital rights for any Indian film. Along with music rights, satellite rights, and theatrical earnings, Varanasi is already shaping up to be one of the most lucrative Indian films ever produced. With such anticipation, the film’s journey is being closely watched by both industry insiders and fans alike, promising to set new benchmarks for Indian cinema on a global scale.

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