Yodha is finally releasing tomorrow, and the excitement amongst viewers is clearly visible. The film has been promoted in unique ways by the team, including the cast and production houses. Every single promotional activity of Yodha has set a bar with its never-seen-before approach towards promotional strategies and creating awareness amongst audiences.
It all started with the breathtaking poster launch in mid-air, followed by the unbelievable trailer launch on flight at 37,000 ft. The team visited multiple cities for the song launch and comic book look launch, which took the cities by storm as fans and audiences came out in huge numbers. Then, Yodha stunned America with its 3D hoarding at flashing at Times Square.
The advance booking for the film has started on a positive note, all thanks to the excellent buzz created by unique and out-of-the box promotional strategies. The film is set to open on a good note, and business will increase on Saturday and Sunday. All said and done, Yodha is carrying solid momentum, only to escalate it further with its powerful content and big-screen spectacle.
Directed by Sagar Ambre and Pushkar Ojha, Yodha is produced by Hiroo Yash Johar, Karan Johar, and Apoorva Mehta‘s Dharma Productions, Prime Video, and Mentor Disciple Entertainment. Starring Sidharth Malhotra, Disha Patani, and Raashii Khanna in the lead roles, the action thriller is set to be released on March 15, 2024.