Uday Chopra Turns CEO For Hollywood Based YRF Production Company

After carving a niche for themselves in Bollywood, Yash Raj Films seem to have expanded their horizons and sources claim that the production company has floated a new venture aimed at developing and producing feature films for the U.S. and international marketplace. Titled "YRF Entertainment", the company shall have actor Uday Chopra serving as its CEO.

 Elaborating on the venture, Chopra said, "My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of film-making that drove me to start this new venture."

The first project the company will develop is an untitled action/comedy by Dan Ewen about two twenty-something's who run away from their small time towns to pursue big dreams and become an unlikely but seemingly unstoppable duo after meeting serendipitously.

YRF Entertainment is also currently producing and financing 'The Longest Week', which began shooting last week in New York City. Written and directed by Peter Glanz, the movie stars Jason Bateman, Olivia Wilde and Billy Crudup. The movie tracks the life of a  bratty 'man-child' (Bateman) who still lives with his parents in a chic Manhattan hotel but suddenly finds himself evicted, disinherited and hopelessly in love with his best friend's heartthrob, played by Wilde.