Tapping The Millennials: YRF On Boards Viber Messaging App

This is a generation of ‘instant messaging’.
 

For most of us, we have forgone the use of SMS and calls and have relied on instant messaging apps for most of our communication needs. If you’re still using text messaging, consider yourself old school.
 

In a move to cater to its younger audiences, Yash Raj Films (YRF) has tied-up with one of the leading instant messaging apps, Viber. YRF on boarded Viber‘s Public Chat to connect with all its fans and share regular updates and content through this platform.
 

The era of mobile dominance has begun and YRF aims to maintain the first mover advantage in this space.
 

Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd., quoted"Millennials speak a new language and it is instant messaging. We need to adapt in order to engage with this group effectively and foster a community bound by common interests. In digital, distribution is key."
 

At the moment, Viber is available in more than 193 countries and this enables YRF to connect with its international audiences as well.
 

"We are glad to announce that YRF has joined Viber Public Chats. This will give our users access to music, photos and videos of their favorite movies and stars from within the app. The launch of Viber Public Chats has been one of the most significant developments at Viber bringing an altogether new social media experience for our users", said Anubhav Nayyar, Country Head, Viber India.
 

With more than 600 million registered users, Viber has made its mark as one of the leading chat apps in Indian and international markets.
 

For brands, mobile strategy isn’t optional anymore, it’s integral.And the way forward.
 

(To join the YRF channel on Viberlog onto http://chats.viber.com/yrf)