Yodha makers have come up with a unique and groundbreaking promotional strategy. The makers have joined hands with a popular game, BGMI, for Yodha promotions by involving the reel-life Yodha in the game. Now, isn't that amazing? Hell, yes, it is.
Yodha brings a Bollywood twist to BGMI for one-of-a-kind in-game experience like never before!🔥
— Dharma Productions (@DharmaMovies) March 8, 2024
Drop into BGMI for exclusive rewards and epic “Play & Win” events! #Yodha in cinemas March 15.#KaranJohar @apoorvamehta18 #ShashankKhaitan @SidMalhotra #RaashiiKhanna @DishPatani… pic.twitter.com/6OxKVSjhGI
Dharma Productions tweeted, "Yodha brings a Bollywood twist to BGMI for one-of-a-kind in-game experience like never before!🔥
Drop into BGMI for exclusive rewards and epic “Play & Win” events!
#Yodha in cinemas March 15.
#KaranJohar @apoorvamehta18 #ShashankKhaitan @SidMalhotra #RaashiiKhanna @DishPatani #SagarAmbre #PushkarOjha @PrimeVideoIN #MentorDiscipleEntertainment @AAFilmsIndia @TSeries"
Yodha has entered the BGMI universe in a unique way. The BGMI players can now spot Sidharth Malhotra in his upcoming movie Yodha avatar on banners and more inside the game. This will take Yodha's buzz to a whole new level and also add some extra fun to the gaming.
The promotional strategies by Team Yodha have been extremely innovative so far. From launching a poster in the air to launching the trailer at 37,000 ft, followed by city tours, which are receiving massive responses everywhere. What's next in the kitty? We can't wait to see what they have in store, as the film is just one week away from its grand theatrical release.
Directed by Sagar Ambre and Pushkar Ojha, Yodha is produced by Hiroo Yash Johar, Karan Johar, and Apoorva Mehta‘s Dharma Productions, Prime Video, and Mentor Disciple Entertainment. Starring Sidharth Malhotra, Disha Patani, and Raashii Khanna in the lead roles, the action thriller is set to be released on March 15, 2024.