Salman Khan Releases 'Sultan: The Game’ On His Twitter Page

Salman Khan, who will be next seen playing a Haryanvi wrestler in YRF film Sultan, released the mobile game titled Sultan-The Game, which is based on the film. Taking to his Twitter page, Salman wrote, ''Sultan is not just a game, it's a sport @SultanTheGame Download the game now.''

Developed by 99Games in collaboration with Yash Raj Films (YRF), Sultan: The Game will be available from today. ''The release of Sultan: The Game has further cemented our relationship with Yash Raj Films. We've attempted to do something different this time with Sultan: The Game. We've opened up pre-registrations for the game and have seen a tremendous response so far.'' said Rohith Bhat, CEO, 99Games. He added, ''Sultan: The Game by itself will not disappoint consumers and will put their nimble fingers to test.''

Manan Mehta, Vice-President of Marketing and Merchandise at Yash Raj Films, said ''At YRF, we are very particular when it comes to our partnerships and firmly believe that film-themed games are not just another avenue to market our film. We treat games as a massive opportunity to engage with cinemagoers as well as widen our audience base. In 99Games, we found a strategic partner who understands this ideology and can bring their expertise to the table. Sultan: The Game is one of the best developed film-themed games to have come out and will allow the audience to step into the shoes of the titular character.''

Salman will be paired opposite Anushka Sharma in the film, which also stars Randeep Hooda and is slated to release this Eid.