Y Films is known for making new-age cinema and for using inovatoive marketing strategies and now they are all set to experiment once again with their next, Riteish Deshmukh starrer Bank-Chor.
Bank-Chor will be India’s first feature film to be released theatrically in 16D along with virtual reality and augmented reality formats. With these formats, the users will not only watch the film but also be a part of the entire movie experience. The next-level technology will allow users to experience all senses for viewing the film in terms of touch, sight, hearing, smell, taste and also thought and feelings. Cinema halls across the nation are gearing up for this experience and have already started upgrading their system to accommodate Bank-Chor, to give its patrons a completely difference cinema experience.
The film stars Riteish Deshmukh, Vivek Oberoi and Rhea Chakraborty and the story revolves around 3 idiots trying to rob a bank and how everything that can go wrong on that day, goes wrong making it an absolute fun-comic thriller.
Riteish Deshmukh stated, “I’m thrilled to be a part of this first ever technological innovation in the Indian Film Industry. 3D is so last season, when you have 16D! I’m certain Bank-Chor will steal a lot of hearts but since you can’t take chances, I’m also keeping a 16-day fast and chanting Om Y-Films O Namah 16 times a day… am told it really works!”
Before you get excited about this extraordinary experience, let us tell you that nothing like this actually going to happen.This was a prank pulled by Y-Films on the occasion of April Fools’ Day.
Directed by Bumpy and produced by Ashish Patil under Y Films banner, the film is ready to take you on a different experience on 16th June.