Bollywood Superstar Ranveer Singh is set to begin his association with Star Sports in a unique, never-seen-before role in the TATA IPL 2023 as its Sutradhaar on TV, bringing to life compelling narratives from the league in an entertaining and inclusive manner.
Talking about the association, Ranveer Singh said, "Star Sports is a brand that is synonymous with sports in India. As a sports enthusiast, being associated with a brand that has redefined the way sports are viewed and consumed in India is truly special. I have grown up watching some of the most iconic moments in world sports on Star Sports, and it's an honour for me to be a part of this incredible journey."Sanjog Gupta, Head of Sports, Disney Star, said, "We believe that sports in India is on the move but needs a continuous injection of fandom to turn into a full-fledged movement. In Ranveer Singh, we see a die-hard sports fan, a committed storyteller, and an entertainer par excellence, who is keen to use his popularity to grow sports. Working with him, we want to reach new audiences, who still haven't discovered their passion for the sport. This also includes millions of viewers, who haven't been watching Cricket or don't watch Cricket regularly. We want to use, in conjunction, the power of storytelling and Ranveer's popularity, to create a compelling invitation for them."
Star Sports and Ranveer Singh's journey as partners starts with the Opening Weekend of Tata IPL 2023 (Mar 31 – Apr 2), continues through the tournament as heroes emerge and stories develop. It also entails major sporting events coming up on the network including World Test Championship Final, Premier League, Pro Kabaddi, Asia Cup and ICC Cricket World Cup.