Everything has fallen in place for Sanjay Leela Bhansali and Kishore Lulla‘s Ram Leela. The First Look paved the way for the film to build on some good promotion while the songs have clicked with the audience as well. Moreover, a year long planned campaign with ‘chemistry’ between Ranveer Singh and Deepika Padukone has ensured that everyone, whether inside or outside the film industry, is well aware of what they are expected to bring on screen. Also, since the film would be the first biggie to arrive two weeks after Krrish 3, audience is expected to have built on an appetite to watch a new film in theatres.
The film is being released on a very large scale and though Deepika Padukone is not new to this phenomenon (Chennai Express, Yeh Jawaani Hai Deewani, Race 2 were all released quite widely), it would be a new experience altogether for Ranveer Singh who would be seeing his biggest solo release till date. This also means that even with 50%-60% footfalls at an average on the opening day, the returns would be quite handsome.
There are talks in the industry that the film could well enjoy an opening bigger than Yeh Jawaani Hai Deewani, hence crossing 20 crore in the bargain. While one waits to see if it indeed happens, anything in the upwards of 15 crore would be more practical and also huge enough for Ram Leela to consolidate its position from that point on.
Meanwhile, Kangana Ranaut‘s solo starrer Rajjo is releasing on the same day and while the promotion has been good, it would have to be a really excellent product to ensure reasonable occupancy coming its way. While the opening day honours would belong to Ram Leela, Rajjo has its chances if supported by terrific reviews and word of mouth.
Joginder Tuteja [email protected]tutejajoginder