Raghu Ram And Rajiv Lakshman Launch Their New Venture

Raghu Ram & Rajiv Lakshman of Roadies fame have launched their new venture – Monozygotic-A Content & Brand Communications studio.

While most of us recognize them as the creative driving force and the definitive face of the cult show Roadies, this dynamic duo is in fact responsible for creating a number of other enduring, genre defining television shows such as Splitsvilla and Masterchef India as well.

Mono...what you ask? 'Monozygotic means identical twins i.e. coming from the same zygote' explains Raghu with a smile.

'And life is coming full circle for us, as the two of us are finally joining forces to form one entity' adds Rajiv.

Monozygotic will focus on content creation across mediums like television, digital & on-ground and offer brand consultancy for clients across industries. 'Multi-media formats, optimizing technology, consumer engagement’ is how the duo define the core of this new enterprise.