Raghu-Rajiv And Ravi Luthria Launch Their Production House- Monozygotic

Talented twins Raghu Ram and Rajiv Lakshman, who shot to limelight with television show Roadies, have now launched their own production house, Monozygotic Films, in association with marketing genius Ravi Luthria. This announcement comes close on the heels of Rajiv’s exit from Colosceum.

Speaking about their new venture, Rajiv, Co-Founder and Managing Zygote, Monozygotic, said, ''There has been a tectonic shift in the consumption of media in the past decade and it is critical for any brand manager to not only figure the right media mix but also the right communication for a specific media. This is where Monozygotic steps in with our cumulative experience in building enduring, genre defining brands like Roadies, Splitsvilla and Masterchef India."

''We have had the opportunity of multifunctional experience in content, both behind the scenes and facing the camera. The experience has helped us not only to understand the business of content but has also to develop a deep insight into audience psyche. I believe Monozygotic will be able to bridge the need gap, catering to audience and advertisers with equal ease. We have been contemplating this venture for a while now. I view Monozygotic as a natural progression in our respective careers'', added Raghu, Co-Founder and Managing Zygote, Monozygotic.

''The twins are masters at content creation and community building. Monozygotic aims to create clutter-breaking content catering to a wide array of audiences and marketers. The duo has a keen understanding of the audience which we plan to leverage with a focus on new media, the future of content consumption.  Unfortunately, a huge gap exists in this space in the connect between brands and consumers. Herein lies a great opportunity to create innovative and customised market driven content that is both sharable and sustainable'' added Ravi Luthria, Chief Executive Zygote - Monozygotic.