Punit's Filmi Focus

Director Punit Malhotra isn't taking any chances with his debut flick 'I Hate Luv Storys.' In conjunction with Karan Johar, the debut director held focus group screenings of his movie to gauge viewer response to his Imran Khan and Sonam Kapoor starrer.

Varying age groups: 18 to 25, 25 to 35, 35 to 50, and 50 plus spelt out their verdict as the curtains closed on the rom com.

Reportedly, those collective views seem to hint that PM and K Jo have a potential winner on their hands.

Says Punit in a tabloid chat, "The honest feedback from focus group screenings helps greatly. Luckily for me, the end product was liked by everybody. I've delivered a sweet love story with utmost simplicity."