"People prefer to watch larger-than-life portrayals on screen" – Loveyapa writer on film's disaster run

Sneha Desai on Loveyapa failure:

Aamir Khan's son Junaid Khan and Sridevi's daughter Khushi Kapoor made their theatrical debut with Advait Chandan's Loveyapa. The film was an official remix of the Telugu movie "Love Today" (2022) and was adapted by Sneha Desai, who wrote the screenplay. During a recent conversation with India Today, Desai opened up about the film's disastrous run at the box office.

Sneha said, "People prefer to watch larger-than-life portrayals on screen and lesser-quality films on OTT. Maybe many people were hesitant to sample the film in cinemas for this reason. It might just perform well when we arrive on digital platforms. But the gratifying thing is that everyone who has seen it has come out pleasantly surprised by the film and performances."

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Talking about the low box office numbers of Loveyapa, she added, "Box office numbers don’t always tell the full story of a film’s impact. Loveyapa is a fresh, unconventional take on romance that caters primarily to Gen-Z and millennials, who relate deeply to its humor, sarcasm, and modern take on love, relationships, and infidelity."

Defending the content of the film and how it differs from regular rom-coms, Desai shared, "The humor, sarcasm, and tone are tailored to a younger audience, which means it might not immediately resonate with everyone, especially those expecting a more conventional rom-com structure." 

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