Vidhu Vinod Chopra on self buying of tickets:
Vidhu Vinod Chopra's recent release, Zero Se Restart, a prequel documentary to his last hit 12th Fail, was released in cinemas last Friday. The BTS footage didn’t interest the audience, and it became a huge disaster. While accepting the failure of his own film, VVC pointed out the self-buying and marketing lies that have hit the Bollywood industry in the post-pandemic era in order to create a false sense of success.
"Marketing these days is all lies. They pay influencers to say whatever they want them to say. All lies. Then, their shows are running empty, so they buy their own tickets and spread lies about the box office collections. I’m honestly admitting that my film was released yesterday and very few people showed up. Nobody will admit on television that their film failed to open," Vidhu Vinod Chopra told Dainik Bhaskar during an interview.
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He acknowledged the failure of his film, Zero Se Restart, which failed to make even 1 crore nett at the box office, and said that he even spoke to his daughter about it. "My daughter is studying at Stanford. I woke up this morning and was singing a song. I called her up and told her, ‘Nobody went to watch my film.’ She said, ‘Do you want me to sympathize with you or get inspired by what you’re saying?’ I said, ‘I want you to get inspired.’"
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