Priyanka Chopra, who is getting a lot of attention thanks to her soon-to-be released memoir Unfinished, has now created more waves by launching her haircare line Anomaly. While PeeCee is riding high on the attention that she is garnering thanks to all the amazing things that she is doing, her husband Nick Jonas is also cheering for her.
Nick Jonas recently also gave her a shout out to lend his support to her new brand. Nick shared a picture of his wifey from Anamoly’s campaign and captioned it as, “Congratulations on this incredible new venture, Priyanka Chopra.” PeeCee shared his story and replied to him writing, “Thank you my jaan, Nick Jonas.”
Priyanka’s brand is a sustainable haircare line and the packaging is made of plastic trash from oceans and landfills. Her haircare line will be launching in Target in USA and costs just $5.99.
As she introduced her brand to the world, the actress, wrote, “This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created! For the last 18 months I have worked alongside my partners at Maesa toward the day when we could share our labour of love with the world, and I can’t believe that time has finally arrived. I’ve tried a lot and learned a lot about haircare over the years…what gave me great hair days, what didn’t, and everything in between…and I have infused that into a collection of products that gives your hair the TLC it deserves. Our formulas are vegan and clean, with high performance ingredients, and our bottles are made from a 100% plastic trash from our oceans and landfills.”
“Oh, and btw, it’s $5.99! We are democratizing sustainable beauty, because access to it should not cost us the Earth and should be available to all. Dropping Jan 31st, exclusively at Target in the US to start, and expanding to markets around the world later in the year,” she further added.
PeeCee hasn’t announced any plans regarding her brand’s launch in India, yet.
"With Masters in Mass Communications, this former beauty queen has an opinion on just about everything under the sun and even beyond that. Her passion for writing and everything that spells films and fashion, are the reasons why she made a career in entertainment journalism"