Netflix Marks 10 Years in India With Shah Rukh Khan–Narrated Anniversary Film -

Netflix 10 Years X Shah Rukh Khan:

Netflix has completed ten years of operations in India and marked the milestone with a short commemorative film reflecting on its journey in the country. The film is narrated by actor Shah Rukh Khan and looks back at how Netflix’s content has been consumed and discussed by Indian audiences over the past decade.

Launched in India in 2016, Netflix gradually expanded its local content slate while continuing to offer international programming. Over the years, the platform’s shows and films became part of regular viewing habits, contributing to changing patterns of on-demand entertainment across the country.

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The anniversary film uses Khan’s narration to connect different phases of Netflix’s presence in India. Known for his long-standing association with Hindi cinema, Khan’s voiceover draws on familiarity rather than spectacle, positioning the film as a retrospective rather than a promotional showcase.

Visually and tonally, the film focuses on shared viewing experiences and everyday conversations around streaming content. It references how casual questions such as “What did you watch on Netflix?” became a common part of social interactions, reflecting the platform’s integration into urban pop culture.

Commenting on the release, Vamsi Murthy, Senior Director, Marketing at Netflix India, said the company’s growth has been closely linked to audience engagement and evolving viewing preferences. He added that the film is intended to acknowledge the role viewers have played in shaping Netflix’s journey in the country.

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The film does not announce new titles or initiatives but serves as a marker of Netflix India’s ten-year presence, highlighting its transition from a new entrant to an established streaming service in the Indian market.

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