Kartik Aaryan turned muse for Manish Malhotra’s new collection Ruhaaniyat at the on-going Lakme Fashion Week 2020. Manish Malhotra and Mijwan have collaborated for the new collection, paying a tribute to the craftsmen and artisans with stunning bridal collection “Ruhaaniyat”. The show ams to raise funds for the Mijwan Foundation at Lakmé Fashion Week 2020 Digital First Season Fluid Edition.
Bollywood heartthrob and the only muse of the couture film Ruhaaniyat, Kartik Aaryan said, “This is the first thing I’m doing in the last seven months of lockdown, primarily because this collection has got a larger purpose and has a noble cause attached to it and through this, I want to show my full support for this initiative. It supports artisans, and I applaud the Mijwan Welfare Society, Lakmé Fashion Week, and Manish Malhotra World for this beautiful initiative.”
He further adds, “The visual spectacularity of Manish’s show always leaves you in awe. This time, in this couture film of Ruhaaniyat, Manish has brought similar passion and magic. In fact, it’s even better; we got to see his directorial talent. I won’t say much. See it for yourself.”
Manish Malhotra and Lakmé Fashion Week have partnered to support artisans through a fund-raising opening show presentation. The collection, a tribute to all the artisans and craftsmen of India, celebrates 10 years of the designer’s association with Mijwan Foundation.