One of the leading cold drink brands in India, Pepsi®, today launched its all-new summer anthem. An extension of the Har Ghoont Mein Swag campaign, the anthem features popular singer, musician, and rapper Badshah and Bollywood actress Jacqueline Fernandez. Watch the song here :
Commenting on the song and his long-standing partnership with Pepsi®, Badshah said, "I am extremely excited to be a part of Pepsi’s new summer anthem once again. I am a quintessential challenger, and Pepsi’s challenger philosophy of owning your swag and living life with solid self-belief has always resonated with me. I hope people enjoy the song as much as I have enjoyed creating it!"
Actress Jacqueline Fernandez shared, "Our generation is all about owning everything with confidence and self-belief, be it their opinions, their choice of clothes, or their career choices. I am super thrilled to be a part of Pepsi’s new summer anthem, which takes this philosophy forward and in style - with a jaw-dropping number which is sure to take the music scene by storm. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colors, and the costumes all come together to add to the perkiness of the song. I cannot wait for my fans to dive into this SWAG experience."
Speaking on the anthem, Saumya Rathor, Category Lead, Cola, PepsiCo India, said, "As a culture curator, Pepsi has connected with consumers time and again with music & dance and has worked with the most iconic superstars to curate powerful pieces of culture across the world. The lyrics, ‘Check my Fizz’ is all about celebrating the unshakeable self-belief and confidence of today’s youth. With Badshah dropping the beats, Jacqueline Fernandez burning up the screen with her dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us."