Hrithik Roshan Launches His Own Casual Wear Brand Named HRx

After launching merchandise related to his last film Krrish 3, Hrithik Roshan recently launched his own casual wear brand HRx, which will be all about fitness and fashion, which are Hrithik's key strengths.

Exceed Entertainment, which manages the actor's brand endorsements and has been working on this project for three years along with The Wild East Group, a business development and brand extension agency, plans to retail the brand through on-ground retail stores across the country next year onwards. Brand HRx will be entirely owned by the actor, but different revenue deals will be worked out between Roshan, Exceed, Wild East and any other partners, who come on board.

In the past, several celebrities including Shah Rukh Khan, Arjun Rampal, Shilpa Shetty, Amitabh Bachchan, Zeenat Aman, Lata Mangeshkar and MS Dhoni have launched products, mostly fragrances, in their names.