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Rohit Shetty's upcoming comedy film Bol Bachchan is going to hit the screens tomorrow! However, the people of Gujarat are going to get to see it a day before, since the film releases there tonight. The film is releasing in Gujarat on Thursday to celebrate the auspicious occasion of Jayaparvati!
This is the most important vrat (fast) observed by the girls and ladies of Gujarat where they have to stay up till 6 am on the last day. Keeping in mind this tradition, the makers have scheduled two shows, a 12 am -3 am and the other 3 am - 6 am show!
The film stars Ajay Devgn, Abhishek Bachchan, Prachi Desai and Asin.
The advance bookings have already begun, which shows the great anticipation amongst the people of Gujarat.
A source from the team states, "This is the 1st time that a movie is releasing one day prior especially for this occasion and it is an innovative way to celebrate it with a laugh riot Bol Bachchan. In this way, it will also help the ladies of Gujarat to be awake till 6am and complete their fasting rites."
Must say, this is a wonderful way of amalgamating culture and entertainment. We wish the team of Bol Bachchan all the success!