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Filmmakers today not only believe in good filmmaking, but also in innovative promotional strategies and the latest to join this league are Farhan Akhtar and Ritesh Sidhwani. The duo has decided to launch the first trailer of their upcoming movie Fukrey in a college canteen.
Reportedly, as the film revolves around four boys who can’t wait to live college life, the makers felt that launching it in a college canteen would be apt. Sources reveal that the first look of the film will be unveiled in the canteen of Mumbai’s Jai Hind College on April 2.
Directed by Mrighdeep Lamba, the film stars Pulkit Samrat, Varun Sharma, Manjot Singh and Ali Fazal in the lead roles and is slated to release on June 14, 2013.