Dharma Productions Breaks Stereotypes of Mainstream Promotions Yet Again; Launches Comic Book Before The Release

Yodha makers have broken all the stereotypes of mainstream promotional strategies, and they have done another pathbreaking thing. From the mid-air poster and trailer launch, to flashing a 3D spectacle on Times Square, what team Yodha has done is Unthinkable! The makers of Yodha have now joined hands with Pratilipi Comics for the Yodha Universe with "Adventures of Yodha: The Case of the Missing Ship."

The high-octane world of Yodha, presented by Amazon Prime and Dharma Productions in association with Mentor Disciple Entertainment, just expanded its horizons. In the run-up to the film’s highly anticipated theatrical release on March 15, Dharma Productions unveils the Yodha Universe with the launch of an adventure-thriller comic book, ‘Adventures of Yodha: The Case of the Missing Ship’, in collaboration with Pratilipi Comics.

Written by Akash Pathak and visualised by Ayantika Roy, the pulse-raising comic book spans eight episodes. Avid readers can immerse themselves in the adventures of Yodha by getting their hands on the limited edition, which features all eight episodes of the comic. Following its grand launch, the first three episodes are now available to read in both Hindi and English on the Pratilipi Comics App, with subsequent episodes releasing weekly on the platform.

Adventures of Yodha: The Case of the Missing Ship takes protagonist Arun Katyal on a life-altering mission to a phantom island. He embarks on a journey to uncover the mystery behind the disappearance of a ship in the expansive waters of the Arabian Sea. But how will Arun navigate through the challenges to get to the bottom of the mystery? To find out the answer to this question, plunge into the pages of Adventures of Yodha: The Case of the Missing Ship on the Pratilipi Comics App.

Speaking about building the Yodha franchise, Karan Johar, producer and owner of Dharma Productions, shared, "Yodha has been a passion project from the word go for everyone associated with it. Right from the beginning, we’ve been driven by our ambition to build a universe that hits home for people of the Indian subcontinent, and Adventures of Yodha: The Case of the Missing Ship is the first step towards achieving that goal. With Yodha, we strived to create an Indian counterpart for some of the globally renowned multimedia franchises. The comic, much like the film, follows our hero, Arun Katyal, on an adventurous mission, though this one is entirely different from the film’s plot. It's incredibly engaging, full of suspense, and maintains an ongoing theme of mystery that keeps you hooked until the end of the eighth episode."

Apoorva Mehta, producer and CEO of Dharma Productions, added, "We aim to break new ground with the launch of Adventures of Yodha: The Case of the Missing Ship, and we’re certain that it will prove to be a game-changer for the film as well as the franchise at large. The Pratilipi team has totally nailed it in keeping the excitement going throughout all eight episodes. The comic serves as the perfect introduction to the world of Yodha. It will also pique audiences’ curiosity to watch the film unfold on the big screen."

Yodha, touted as one of the biggest action spectacles of 2024, stars Sidharth Malhotra, Disha Patani, and Raashii Khanna in the lead roles. Directed by the debutant duo of Sagar Ambre and Pushkar Ojha, the film is produced by Hiroo Yash Johar, Karan Johar, Apoorva Mehta, and Shashank Khaitan. Yodha is slated to release in theatres worldwide on March 15.