'Bodyguard' To Be 'Protected' By John Doe Order

Awareness about film piracy is at an all time high recently and Reliance Entertainment, the producers of the upcoming Salman Khan flick Bodyguard have pulled out all stops to ensure that the Eid release does not fall in the hands of video pirates.

Bodyguard starring Salman Khan and Kareena Kapoor releases across 2500 screens in India on August 31, 2011 and the company has procured a 'John Doe Order' from the Delhi High Court restraining websites, cable operators and Internet Service Providers (ISPs) and others from infringing or violating Reliance's copyright by illegally showing the movie.

A 'John Doe' order is unique in the sense that it gives protection to the intellectual property owner from copyright violation by prospective anonymous offenders. "This order is a measure to prevent piracy of Bodyguard. With this, we expect piracy levels for the film to come down by 60 per cent," said Sanjay Tandon, the VP (Music and Anti-Piracy) Reliance Entertainment.

Tandon also added that they have created special teams, which will raid places as and when they identify those infringing on the copyright. Reliance Entertainment had earlier procured this order when Singham was being released.