Post the release of Baahubali: The Conclusion, Salman Khan‘s Tubelight is now the most anticipated film of the year. The movie is already making all the right noises and now, it is making headlines again with yet another milestone.
The film has come in the league of Hollywood biggies like Star Wars as it has become the first Bollywood movie to have its own character emoji on Twitter (Kylo Ren, a character from the upcoming film, Star Wars: The Force Awakens, has got his own Twitter emoji). The emoji shows Salman’s character with his shoes hanging around his neck, as is seen in the movie. The emoji appears every time you use a hashtag related to the film like #TubelightKiEid, #Tubelight, #Radio and others.
Kabir Khan, the director of the movie announced the news on Twitter writing,
Salman retweeted it and wrote,
Mr. Viral Jani, Head TV and Entertainment Partnerships, Twitter India says, ”Twitter is the best place for fans to find out what’s happening in the Bollywood world. It’s an integral part of an overall film experience for fans today, as they can connect and engage with their favourite celebrities and vice versa through the platform. This is the first-time Twitter has designed a special emoji for a Bollywood character in collaboration with the film production house to delight fans. We are excited to partner with Salman Khan Films on their unique use of Twitter for Tubelight and we aim to drive more conversations around one of the most talked about topics on Twitter – Bollywood!”
Commenting further, Mr. Amar Butala, COO of Salman Khan Films said, ”We are elated to join hands with Twitter who have played a vital role in making Tubelight reach great heights. We are constantly striving to achieve newer milestones with Tubelight. EveryMedia and Twitter have been a big support through this journey.”
Tubelight, which also stars Sohail Khan and Chinese actress Zhu Zhu will release this Eid.