Akshay Kumar had stepped down as Vimal Elaichi's brand ambassador in April 2022. Yesterday, a new ad featuring Akshay, Shah Rukh Khan, and Ajay Devgn aired on TV and is being circulated on the internet today.
Netizens are not happy with this. The Internet is going brutal with its posts and tweets against Akshay Kumar. Akki received similar backlash last year for the same brand's ad, as netizens felt that it was opposite to his image as a fitness icon. Even though Akki has quit the brand, the contract he signed gives them a free hand to run the ads he shot before stepping down as a brand ambassador.
Akshay Kumar mentioned the same thing in his social media post in April 2022. Read it below.
“I am sorry. I would like to apologise to you, all my fans, and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes."