Akshay Kumar & Aanand L Rai's 'Raksha Bandhan' Trailer To Be Played During India Vs West Indies Series Starting Tonight

Akshay Kumar and Aanand L Rai have come up with an innovative idea of promotion for their upcoming family drama, Raksha Bandhan. To take the movie to the grassroots level, Raksha Bandhan's trailer will be played during the India vs West Indies cricket match series.This isn't the first time that cinema has integrated cricket into a promo strategy. However, director Aanand L. Rai wanted to play the trailer during the India vs West Indies cricket match solely because it is the match that gets televised on Doordarshan. Doordarshan is the only broadcast that gets the maximum reach in rural parts and all places in India. Thus, this integration has been made in an effort to reach the audience in every nook and cranny of India.Raksha Bandhan features an ensemble cast of Bhumi Pednekar, Akshay Kumar, Neeraj Sood, Seema Pahwa, Sadia Khateeb, Abhilash Thapliyal, Deepika Khanna, Smrithi Srikanth and Sahejmeen Kaur. Directed by Aanand L Rai, and produced by Colour Yellow Pictures, Zee Studios and Cape of Good Films, the film is all set to release on 11th August 2022.