The story is based on a 2009 novel written by Chetan Bhagat. It is the story of Krish, a Punjabi boy from Delhi and Ananya, a Tamil Brahmin from Chennai, who meet and fall in love at IIM Ahmedabad. The story is apparently based on Bhagat's real-life love story with wife Anusha. It revolves around the couple struggling to convince their parents for marriage, and succeeding in doing so.