Brand Ambassadors Rishabh Pant & Ravindra Jadeja launch SBI Life's New Campaign Jolly & Polly –

Rishabh Pant-Ravindra Jadeja launch SBI Life's New Campaign:

SBI Life Insurance has unveiled its new campaign, ‘Jolly & Polly’, with Indian cricket stars Rishabh Pant and Ravindra Jadeja coming on board as brand ambassadors. Introduced as two relatable characters, "Jolly and Polly" are designed to guide individuals toward chasing their dreams while ensuring their family responsibilities remain financially secure. The campaign was officially launched at an event held at Mumbai’s Taj Lands End Hotel on Monday evening.

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At a time when awareness around life insurance is steadily growing, SBI Life aims to make the category more relevant and meaningful in everyday life. Rooted in the brand philosophy ‘Apne Liye, Apno Ke Liye’, the campaign highlights a simple yet powerful idea: personal ambitions and family responsibilities do not stand in opposition to each other. By securing the future of loved ones, individuals gain the confidence and freedom to pursue their own aspirations.

‘Jolly’, portrayed by Rishabh Pant, represents instinct, optimism, and the courage to live life fully. Through his character, the campaign conveys that planning ahead does not restrict freedom but instead protects and enables it. ‘Polly’, brought to life by Ravindra Jadeja, symbolizes calm, assurance, and long-term thinking. He reinforces the message that preparedness is a responsible choice that strengthens both personal goals and family security.

Together, ‘Jolly & Polly’ reflect the inner dialogue familiar to many Indian households, striking a balance between moving ahead in life and caring for loved ones. Rather than dramatizing insurance, the campaign seeks to normalize it, showing how life insurance can be an empowering tool that supports optimism, stability, and progress.

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