Table No. 21
has been widely publicised as the first release of the 100th year of Indian cinema. While that is indeed a moment of pride for all involved with the film, the fact remains that Table No. 21
has managed to fight against odds when it comes to it’s release timing. Reason being that first release of the New Year is generally considered to be a jinx at the box office, what with majority of films arriving at this time of the year in the past being unsuccessful.
"But then this myth around the jinx was broken before by No One Killed Jessica
as well, isn’t it", smiles Aditya Datt
, director of Table No. 21
, "It was the first release of 2011 and still so successful, both commercially as well as critically. See, I am not superstitious at all when it comes to such matters. When dates were being discussed in house for Table No. 21
, 4th January came up as a choice. This is when someone in the room said that this release timing is jinxed. It was Pareshji (Rawal) who said that any such things around jinx and all are nothing but cr$p. He urged that we take advantage of a clear date."
Fortunately for him, everyone agreed to this line of thought as well since there was no major competition anticipated for this date. Moreover with Dabangg 2
already completing two weeks of run by then and Matru Ki Bijlee Ka Mandola
a week away, it was unanimously agreed that with a month promotion and good release strategy, things would fall in place for Table No. 21
"Exactly", says Aditya, "Pareshji had seen the movie by then and he came out spellbound. He said that he was standing by the movie as he was so confident about it. Otherwise generally he is very critical about his work as well as that of the director. I have worked with him in the past so I know. However when we saw that he was so happy, it further boosted our energy. We knew there and then that the film would talk for itself. "