Salman Khan’s Tubelight has become the pioneer to several innovative digital marketing strategies and now, the film’s team has achieved yet another milestone.
It became the first Indian movie to have its own Facebook cover video and a Twitter emoji and now, it has also become the first Indian film to have its own Facebook filter.
The filter depicts an animated version of Salman Khan’s signature pair of shoes, which are seen wrapped around his neck in the film. The filter can be accessed through any smartphone. Swipe left on your Facebook profile and gain access to your camera. Select the first option on the bottom left corner and choose the filter and click a picture.
“Anything that Salman Khan does becomes a trend. Whether it’s those signature pair of shades hung on the back of his shirt in Dabangg or the pair of shoes wrapped around his neck in Tubelight, we are glad to associate with Facebook and give his fans a chance to live the life of Laxman Singh Bisht from Tubelight,” says Mr. Amar Butala, COO, Salman Khan Films and the co-producer of Tubelight.
Produced by Salma Khan and Salman, the film is directed by Kabir Khan and is slated to release this Eid.