Tube Track: Classics Outnumber Remix
By MovieTalkies.com, 20 April 2011
It's 'new and bold' versus 'old is gold', remix vs. classix. And the battleground is that new yardstick of pop culture, YouTube. Clearly, on the web's go to video library, vintage B'town is still 'top of the pops'.
The most recent example comes this week with the release of the Abhishek Bipasha starrer, 'Dum Maaro Dum'. With the buzz around the film, the lissome Deepika Padukone's version of 'dum maaro dum' has managed to garner a respectable 1.3 million views on the site.
However, as a quick search for the iconic Zeenat original reveals, Ms.Padukone is obviously out of her depth here, as she still has quite a way to go before she matches up to Aman's 1.6 million hits. Interestingly though, with another one of her classics, 'laila o laila' set to be rejigged for the upcoming 'Chalo Dilli' OST, the '70s icon has thumbed down Deepika even as she hailed the new 'Laila', Yana Gupta.
One can see, or rather, hear why Zeenat and Devsahab were both peeved. After all, with a young Aman scorching the screen to RD and Asha Bhosle's 'boombastic' sounds, the 'Hare Rama Hare Krishna' number is the very definition of a classic, to be left untouched. Ignoring that maxim, though, Rohan Sippy went ahead (to his own peril, with audiences, online and offline, now rejecting the number) and had Pritam refit the track for the film, which also takes its title from the song.
Another instance of oldies trumping 'boldies' came around this time last year, when the 'Housefull' version of 'apni toh jaise taise', originally from Prakash Mehra's 1981 classic 'Lawaaris' was all the rage. The Shankar Ehsaan Loy remake of the number, retitled as 'Dhanno', saw the pretty Jacqueline Fernandes shake a leg with Akshay Kumar, Arjun Rampal and Riteish Deshmukh to keep her company, and racked up nearly 1.4 million hits on YouTube.
Once again, though, with an Amitabh Bachchan in his element on screen and Kishore Kumar pitch perfect on vocals, it's no wonder that the original version of the number is still top choice for the 'desi' music lover, with 2 million views and still counting.