'F.A.L.T.U' Scores Ahead To 4th 'Best Week of the Year' Place ; 'Game' Disappoints at Box Office
By Suniel Wadhwa, MovieTalkies.com, 10 April 2011
F.A.L.T.U surpassed the expectations of the industry and reach levels for its first seven days, notching Gross Box Office of Rs. 23 Cr (including Entertainment Tax) making it 'Best Week' of 2011. 'Game' fell largely short of matching expectations with recent thrillers, managing to clinch only Gross Box Office of not more than Rs. 6.50 Cr ( including Entertainment Tax). Overall box office was up by a whopping 10 times from last year's April release 2010, as that period was bolstered by the English movie 'Clash of the Titans' and with no Hindi movie releases around that corner.
F.A.L.T.U's opening week topped as fourth best opening after Yamala Paagla Deewana (Rs. 34 Cr), No One Killed Jessica (Rs. 19.50 Cr) and Tanu Weds Manu (Rs. 18.50 Cr) with F.A.L.T.U contributing Rs. 17 Cr Net Box Office to claim the year's fourth best seven-day start.
'GAME' Net Box Office Rs. 4.50 Cr in its first week, which in comparison was down from other leading thrillers. It did at least sell about the same number of tickets as star Abhishek Bachchan's 'Khelein Hum Jee Jaan Sey', though that's a minor achievement considering that movie's ultimately disappointing performance at the box office.
Topping the weekly Box Office, F.A.L.T.U notched around Rs. 17 Cr Net Box Office on approximately 890 screens, slotting it as fourth best opening week of the year 2011, so far. It was also a bigger start as compared to Jackky Bhagnani's 'Kal Kissne Dekha'. With exams getting over in the first week of April, 'F.A.L.T.U' is well-positioned to play well all month with an uninterrupted run till IPL continues, as youthful audiences have taken a shine to the movie majorly, especially with the song '4 baj gaye party abhi baki hain'.Its not strange, up until now, Vashu Bhagnani's a proven formula for attracting audience and families. 'F.A.L.T.U' s massive marketing campaign leveraged its opening week with a direct connection to today's youth audiences, which are normally more than 45-50% across India, as music played a USP to get a big opening including promos of songs like '4 baj gaye...' that won half the battle of the film at the box office.
In second place, 'Game' generated just Rs. 4.50 Crore Net Box Office on close to 1,200 screens. That was ho-hum compared to the starts for its fellow thrillers, and it was even worse relatively as compared to the previous Abhishek Bachchan starrer and even for producer Ritesh Sidhwani's Excel Entertainment that boasts of previous track record success at box office with films like 'Rock On!!!', 'Luck by Chance' and 'Karthik Calling Karthik' managing a reasonably well box office performance.