'Ek Tha Tiger' Crosses 150 crores, Inches Closer To '3 Idiots' Record
By Joginder Tuteja,MovieTalkies.com, 24 August 2012
It was always on the cards that the Bodyguard record would be comfortably surpassed by Ek Tha Tiger. However the speed at which it has happened for this Kabir Khan directed film is clearly mind boggling. Even though the film has opened extraordinarily well, one waited to see how the film would perform after the euphoria settled down. However as has turned out to be the case, the film has sustained extremely well, and how.
This Salman Khan starrer has turned out to be the first film to record over 10 crores in each of its first eight days, something that hasn't ever happened before. With its entire extended week of 9 days bringing in very good moolah, the film has now crossed the 150 crore mark by a good margin.
The feat is special for number of reasons. First and foremost this Yash Raj production is now the second biggest grosser of all times, hence being next only to 3 Idiots (202 crores). Secondly, the speed with which this number has been achieved is now a standard that has been set for films to come. Thirdly, and very importantly, it now sets very high target for Dabangg 2 which had made over 140 crores two years back. Given the current standing of Salman, the business that Bollywood is enjoying today and the fact that it is a sequel to a much loved film means that Dabangg 2 would most definitely end 2012 on a high.
The film should do well in second week as well and though the percentage drop from first week would be seemingly high, one has to consider the fact that 150 crores plus in 9 days is no mean feat. Still, a second week of around 35 crore is a possibility which means the film would be ~190 crore by the time Joker releases. Post that it would be a close watch to see the 200 crore mark being reached, something which cannot be ruled out now.