Playing the role of athlete Milkha Singh in Bhaag Milkha Bhaag seems to have activated Farhan Akhtar's interest in sports. Sources claim that the actor-director has agreed to be the brand ambassador of sports channel ESPN and Akhtar will be seen encouraging the youth to take up sports in the promos of the channel, that will be aired soon.
A source was quoted saying, "The channel was looking for a determined and focused personality to be their face and Farhan's dedication while working on the character of Milkha Singh worked in his favour, not to mention his career graph and versatility. When he was approached, Farhan was more than happy to be the face of this promo."
Directed by Rakeysh Omprakash Mehra, Bhaag Milkha Bhaag tells the story of Singh's perseverance as an athlete and also as a courageous human spirit. The remuneration from the movie will reportedly be used for the benefit of needy athletes.