'Maximum' depends on word of mouth; 'Spider-Man' to take a roaring start
By Joginder Tuteja, MovieTalkies.com, 28 June 2012
Three Hindi films release this weekend but none is expected to stand up to the challenge of The Amazing Spider-Man. These are Maximum, Daal Mein Kuch Kaala Hai! and Supermen of Malegaon. The only film that would still see a semblance of release at the least is Maximum. The basic premise of the film looks good, the cast is interesting while the promos have been decent as well. However the overall promotion has lacked the zing while the decision to arrive along with The Amazing Spider-Man is baffling to say the least.
Anything over 20%-30% opening would be a bonus for Maximum. It may fetch some good reviews for itself and also gain on word of mouth. However the turnaround would have to be really quick since in weeks to follow, there are biggies like Bol Bachchan and Cocktail arriving that are expected to see a mighty release and hence rob other films of screen space.
Daal Mein Kuch Kaala Hai has the only selling point as Veena Malik in her first film as an actress. However some pathetic promotion has hardly helped its cause. The film has B-Grade written all over it while the title by itself smells of 70s/80s. It would be a surprise if the film manages to find even a semi-decent release for itself. The film can't expect more than 5%-10% opening.
As for Supermen of Malegaon, it is a documentary film which is seeing a special release for itself in select screens of PVR at major cities. It isn't seeing a commercial release and only aimed at niche audience from critical acclaim perspective. However, it would be mighty surprising if the film is seen by any audience whatsoever other than critics.
Meanwhile, expect The Amazing Spider-Man magic in a major way and break all existing records of a Hollywood film being released in India. This one is going to take the box office by storm and record collections in the 70%-80% range all over.