Salman Khan Annouced Brand Ambassador Of Leading Bike Brand
By MovieTalkies.com, 19 April 2012 12:00 AM IST
Swanky cars are a thing of past now, at least for Salman Khan, as the actor will soon be seen promoting bikes. Salman has been signed as the brand ambassador of a leading two-wheeler manufacturer.
The 46-year-old actor is their first brand ambassador in India and the reason for this Dabangg choice is the actor's mass appeal. Also, Khan's iconic status and unique style goes well with company's recently adopted brand theme 'Apna Way of Life'.
The Vice President, sales and marketing, of the company, Atul Gupta was quoted saying, "We are delighted to have Salman Khan associating with one of the world's most iconic two-wheeler brands. We believe that Suzuki and Salman together will make an emotional connect with all sections of customers that Suzuki's range of two-wheelers reaches out to. The association with Salman was driven by the imperative of quickly building a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing."
"As we expand our portfolio, it was important to find a human face who can best portray and project our brand and product promise. Salman Khan is a passionate biker and a discerning brand endorser. His mass appeal, cutting across segments, complements the mass appeal of Suzuki. We also find broad synergy in his social initiatives such as Being Human and we will look for opportunities to expand the engagement to meaningful areas. The first Suzuki campaign featuring Salman will be based on the recently launched mass market motorcycle, Hayate and will be breaking shortly," Anu Anamika, National Marketing Head of the brand was quoted to have said.
With his platter full of endorsements it won’t be wrong to call Salman the new 'Campaign King'.