Kay Kay Menon Lashes Out At Filmmakers, Says Cinema Has Become Business Today 

Kay Kay Menon, who has made a name for himself in the industry with his power-packed performances in films like Hazaaron Khwaishein Aisi, Mumbai Meri Jaan and Life In a Metro to name a few, is gearing up for the release of his upcoming film Life Ki Toh Lag Gayi.

However, the talented actor is mighty upset with the present state of Indian cinema. According to Kay Kay, filmmakers are no longer interested in making quality cinema and believes that filmmaking has become more of a business, these days.

In a candid chit chat with the press, Menon stated, "It is sad that there is no cinema today but only marketing, at least I don't see cinema happening. Only a few films like Paan Singh Tomar and Kahaani can be termed as cinema, rest of the films have just become an extension of marketing."
 
On being quizzed as to why he does only selected films, the 44-year-old actor says, "I only do those films, where I feel that the intention is good filmmaking and not marketing, whether the film is big or small that doesn't count. Movies today look like an extension of college annual day functions, there you don't see performances but the makers' and actors' ego. Films should be made for eras to come and not just for three days at the box-office. Today cinema has become business, all the money that is spent on the film and its marketing is not spent on making quality films but for three days business. It's more like selling a product and yes if the intention is that, then I usually try and stay away from such projects. Saying that I'll also state that in the past I have done a few bad films too, however there are also a few films which even after ten years I won't be ashamed of doing."

Directed by Rakesh Mehta, Life Ki Toh Lag Gayi stars Ranvir Shorey, Manu Rishi, Pradhuman Singh and Neha Bhasin alongside Menon and is slated to release on April 20, 2012.