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VIJAY GROVER

Place of Birth : Bombay, India
Date of Birth : 24 March 1969
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Vijay Grover PROFILE

Vijay Grover started his career in organizing and publicizing corporate events. From 'I Love Mumbai' event to the pre-launch of Coca Cola when it re launched in India, Vijay has had a very diverse clientele and created a niche for himself in strategizing corporate events and launches. A local Bombay boy and a film buff, Vijay spent most of his childhood watching films and always aspired to be a part of this industry. So when the opportunity came knocking, Vijay took up his first Bollywood film 'Holiday'. Directed by Pooja Bhatt and staring Dino Morea and debutante Onjale Nair, Vijay handled the entire media strategy and positioning of the film and talent in media. The strategy deployed by Vijay was noticed by none other than the Deols and Vijay was roped in to handle their most ambitious project 'Apne'. 'Apne' was a very important film for the Deols as it stared all of them together for the first time on celluloid. Going a step forward, Vijay alongside with the film, started consulting the Deols for their personal PR and Suneil Shetty. Other talent that Vijay consulted included Irfaan Khan and Celina Jaitley. Then followed a number of films like 'Mission Istanbul', 'Chamku', 'EMI' and 'Victory'. 'Victory' was India's first film based on real cricketers playing themselves where Vijay handled the media strategy and tie ups. Recently Vijay worked on Neeraj Pathak's 'Right Yaaa Wrong', Sunny Deol's 'Man' and Ikkon Films' 'Rokkk' and is currently working on C. G. Patel’s ‘United Six’. Besides films and talents, Vijay also has to his credit handling the media relations for Shah Rukh Khan and Salman Khan when their wax figures were included at the International Madame Trussade in London and Shilpa Shetty's Big Brother where Vijay innovated on print with Bobby Khan's daily diary in Mumbai Mirror. He also got on board Shreyas Talpade before the release of Golmaal 3. Besides Shreyas, Vijay is also handling Tanishaa Mukerji (Kajol’s younger sister) and both, Tanishaa and Shreyas will be seen in ‘Chemistry’ along with Soha Ali Khan. On the brand front, Vijay is handling the positioning of the Italian Morellato Watch brand which launched recently with Preity Zinta and Neil Nitin Mukesh as their brand ambassador. Other than that, Vijay has also handled the strategy for Gitanjali Group Parineeta and Gitanjali Jewels with Kareena Kapoor and the more recent ones include Chronotech (Kareena Kapoor), Sangini (Salman Khan and Kareena Kapoor) and Asmi (Priyanka Chopra). Last year he also handled the media launch of BBC Knowledge magazine with a joint venture between BBC Worldwide and Worldwide Media, The Times Group.

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